CARTO: Preference Mapping Techniques

Description

Performs preference mapping techniques based on multidimensional exploratory data analysis.
The preference mapping methods are commonly used in the fields of market research and research and development to explore and understand the structure and tendencies of consumer preferences, to link consumer preference information to other data and to predict the behavior of consumers in terms of acceptance of a given product.
This function refers to the method introduced by M. Danzart. A response surface is computed per consumer; then according to a certain threshold preference zones are delimited and finally superimposed.

Results

Individuals Factor Map

  Variables Factor Map   Cluster Dendogram  

Preferences Factor Map

 

     

 

Preference Mapping