CARTO: Preference Mapping Techniques
Description
Performs preference mapping
techniques based on multidimensional exploratory data analysis.
The preference mapping methods are commonly used in the fields of market
research and research and development to explore and understand the
structure and tendencies of consumer preferences, to link consumer
preference information to other data and to predict the behavior of
consumers in terms of acceptance of a given product.
This function refers to the method introduced by M. Danzart. A response
surface is computed per consumer; then according to a certain threshold
preference zones are delimited and finally superimposed.
Results | |||||||
Individuals Factor Map |
Variables Factor Map | Cluster Dendogram |
Preferences Factor Map |
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Preference Mapping |
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